Life Insurance Lift Families Out of Extreme Poverty Provide Clean Drinking Water Prevent Malaria with Bed Nets Support Maternal and Newborn Care Restore Sight with Cataract Surgery Reduce Animal Suffering Promote Environmental Sustainability Develop Future Leaders in Advocacy
at No Extra Cost Cash transfers empower families to improve their living standards and break the cycle of poverty. Access to clean water reduces disease, improving health for entire communities. Bed nets protect children from malaria, preventing needless deaths and illnesses. Ensure safer births and healthier starts for mothers and their babies. Low-cost surgeries restore vision, enabling individuals to work and thrive. Educate students to advocate against factory farming and support humane treatment of animals. Inspire youth to adopt plant-based choices, reducing the environmental impact of animal agriculture. Empower young advocates with tools to drive ethical and sustainable food choices.
Protect Your Family Change the World
With Commissions for a Cause (CFAC), choosing life insurance means 40% of your agent’s commission—typically hundreds of dollars—goes directly to impactful charitable programs. And you don’t pay a penny more.
CFAC agents are connected with top life insurance providers, giving you access to the best coverage options at competitive rates. By selecting CFAC, you’re not only protecting your family—you’re also supporting causes that change lives.
best Products Tailored Service
CFAC agents work with a broad range of trusted carriers, allowing you the flexibility to choose a plan that best meets your family’s needs, offering quality coverage with expert guidance—all at the right price.
40% Commission Donation at No Extra Cost
When you purchase life insurance through CFAC, 40% of the agent’s commission—typically hundreds of dollars—is donated to impactful charitable programs. Of this donation, 90% goes directly to the cause you choose, while 10% supports the Profit for Good Initiative, helping to grow the CFAC program and amplify our collective impact.
Explore Our Life Insurance Product Categories
Explore a range of life insurance options that protect your loved ones and support meaningful causes
Provides financial protection for a specific period, offering customizable coverage from top-rated carriers.
Designed to cover end-of-life expenses, offering lifetime protection tailored to your needs.
Combines term life insurance with additional benefits for critical, chronic, or terminal illnesses.
Offers term life coverage with the option to refund premiums if the policyholder outlives the term.
Provides lifetime protection with flexible premiums and potential cash value growth linked to market indexes.
Lifetime coverage with fixed premiums and guaranteed cash value accumulation, plus the potential for increasing death benefits.
Offers lifetime protection with investment options for cash value growth tied to market performance.
Provides flexible lifetime coverage with adjustable premiums and cash value accumulation.
Covers expenses related to long-term care services, such as nursing homes or in-home care.
Combines long-term care coverage with living benefits for additional flexibility and support.
Offers guaranteed income payments and tax-deferred growth for financial security in retirement.
Provides the potential for higher income payments tied to market performance, with tax-deferred growth options.
Provides income replacement if you’re unable to work due to illness or injury.
Make Your Policy Count for Good
With every life insurance policy, 40% of the agent’s commission goes to a charity you’re passionate about.
Choose Your Cause
Global Kindness Fund
Supporting The Life You Can Save’s Maximum Impact Fund, this program tackles poverty relief worldwide by funding the most effective, evidence-based charities.
Your choice to support this fund will help provide essentials like clean water, healthcare, and education to people in need across multiple regions.
Through carefully selected interventions, the Maximum Impact Fund works to deliver high-impact solutions—providing bed nets to prevent malaria, distributing life-saving treatments for preventable diseases, offering direct financial aid to those living in extreme poverty, and increasing access to educational resources. By choosing this fund, you’re making a meaningful, measurable difference in the lives of families around the world.
Animal Compassion Fund
Partnering with the New Roots Institute, this fund is dedicated to advancing animal welfare and inspiring future leaders to create a compassionate, sustainable world.
The New Roots Institute reaches thousands of students through its in-school programs, empowering young minds to critically examine the impacts of industrial animal agriculture on animals, workers, the environment, and human health.
By choosing this fund, you’ll support impactful programs like their Leadership Academy, which provides high school and college students with training in advocacy, effective communication, and leadership.
Through initiatives like these, New Roots has already impacted over 370,000 students, conducted 10,000 lessons, and trained 400+ fellows in leadership for change. This fund is for those committed to building a cruelty-free future with a foundation of education and compassionate action.
Meet Haruna Keita
Your Advocate for Financial Security and Positive Impact
Haruna Keita immigrated to the U.S. in 2017, driven by a commitment to building a secure future. A life-changing car accident taught him the critical importance of financial protection and inspired him to help others avoid similar hardships.
In 2021, Haruna earned his life insurance license and began his mission to empower individuals and families with straightforward financial guidance, covering cash flow management, debt management, and comprehensive insurance coverage.
In addition to his role as a life insurance agent, Haruna is an Accounts Receivable Lead at the Bahá’í National Center and holds a Bachelor’s in Accounting from the University of Liberia. Passionate about financial education and social impact, Haruna is not just an insurance advisor—he’s your partner in securing a bright future while making a meaningful difference.
Sign UP
Your journey toward making a difference begins here!
By providing your information, you´ll be connected with an experienced agent who will help you find the best options tailored to your needs, all while contributing to meaningful causes at no extra cost to you.
Who We Are
The Profit for Good Initiative empowers people to create real change by redirecting business profits to life-saving and world-improving charities—at no extra cost to consumers. Through programs like Commissions for a Cause, where a portion of each insurance agent’s commission goes directly to charities, we make it easy for everyday transactions to fuel impact. Driven by values of dignity, compassion, and equity, we work to expand access to essentials like education and healthcare, reduce suffering, and protect the environment. Our vision is a world where each purchase and financial decision becomes an opportunity to support meaningful causes
Brad West
Founder & CEO
Brad West is the founder of the Profit for Good Initiative and a passionate advocate for using business to create a fairer, more compassionate world.
Santiago Alcubierre
Head of Marketing
As a team member for Commissions for a Cause, I am dedicated to making this project the pinnacle of my career. Empowered by the team's trust and the freedom to innovate, I channel all my skills, experience, and passion into creating something remarkable.
Frequently Asked Questions
Please reach us at brad@profit4good.org if you cannot find an answer to your question.
Currently, the CFAC program is available in the United States. We are working to expand our
reach and hope to offer the program in additional countries in the future. Stay tuned for updates
as we grow!
No, the donation does not increase the price or affect the product in any way. You receive the exact same insurance policies at the same rates as you would from any other agent. The charitable donation comes entirely from the agent’s commission and has no impact on your cost or the policy’s terms.
Donation amounts vary based on the agent’s commission, which is often a significant percentage of your policy’s annual premium. Since 40% of the agent’s commission is donated, the donation can range from around $100 to several thousand dollars, depending on the size of the policy.
A: The donations come entirely from the agent’s commission—a fee that insurance carriers already pay to agents for their services. Because the donation is a portion of this existing commission, it doesn’t add any extra cost to you.
A: Agents join CFAC for several reasons:
- Desire to Make a Positive Difference: They want to contribute to meaningful causes and align their business with their personal values.
- Attracting Purpose-Driven Clients: By supporting charitable causes through their commissions, they attract more clients who value socially responsible services.
- Increasing Sales Volume: Participating in CFAC can help agents differentiate themselves in a competitive market, potentially increasing their client base.
Sharing our program can make a significant impact! People in your network might be in the market for life insurance and would appreciate the opportunity to make a difference at no extra cost. To make it even easier, we’ve created links and templates for sharing on social media or via email. Visit our Share the Message Center to save time and help spread the word!
Once your first premium is paid and the agent receives their commission, we’ll notify you within two weeks of the donation amount generated by your policy. The donation is held in escrow for approximately three months to ensure there are no chargebacks or cancellations. After that period:
- 90% of the donation is directed to your selected charity.
- 10% supports our operations at the Profit for Good Initiative.
You’ll receive updates throughout the process, including confirmation when the donation is made to your chosen cause.
We’d love to connect with you! If you’re an independent life insurance agent interested in making a difference, please email us at brad@profit4good.org. We’ll discuss how CFAC works and explore if it’s a good fit for you.
Absolutely! You can make direct donations to any of our supported charities or to the Profit for Good Initiative. Visit our Donations Page for links and more information on how to contribute directly.
Yes! We’re seeking:
- Marketing Content Creators: Help us spread our message through engaging content.
- Outreach Coordinators: Connect with communities and potential partners to expand our
impact.
If you’re passionate about our mission and have skills in these areas, please reach out to us at
brad@profit4good.org.
We partner with highly effective charities selected for their proven impact and efficiency. Each cause fund supports organizations that undergo a rigorous evaluation process to ensure maximum impact.
Our team carefully evaluates charities based on:
- Effectiveness: Proven track records in making a significant impact.
- Transparency: Open reporting on how funds are used.
- Alignment: Focus on addressing global challenges like poverty relief and animal welfare.
Our goal is to support charities that excel in creating positive, measurable change.
Yes! We believe in transparency and keep you informed about how your donation is making a difference. You’ll receive updates and reports detailing the impact of your contribution, allowing you to see the tangible outcomes of your support.
Yes, while CFAC primarily partners with life insurance agents, our agents also offer other financial products, such as annuities. For these products, 40% of the commissions generated also go to the charitable program you select. Remove this whole Q&A, with the product categories, this is no longer necessary
Share the Mission, Multiply the Impact
By sharing Commissions for a Cause, you help power a new way of giving back. Even if you’re not looking for life insurance right now, someone you know might be—and your voice can help turn an ordinary purchase into a force for good. Every share brings us closer to a world where everyday actions fund meaningful causes. Invite others to join in supporting purpose-driven businesses and help expand this movement. Together, we can create a powerful ripple effect that transforms lives and builds a brighter future for all.
